Demystifying & Understanding SEO Terms
SEO terms can be intimidating at first. However, this shouldn’t deter South African business owners from utilizing this powerful marketing tool. As a small digital agency in South Africa, we’re committed to making SEO accessible and understandable to people. That’s why we’re creating this SEO glossary of terms, where you can get a general idea […]
What is SEO and How South African Businesses Can Benefit?
In this article we’ll be breaking SEO down into easily digestible information. We know that digital marketing can be a lot to process. But we’ll get you up to speed in no time. But let’s start with the bare-boned basics. Let’s delve into what SEO stands for and what it is. What does SEO stand […]
How To Use Powerful Core Brand Values (With Examples)
Unlock business potential with core brand values. Elevate your identity, foster trust and build connections with your audience.
What are Facebook Ads and do they matter to South African Businesses?
The best way to market your small to medium business is through Facebook ads. Find out what Facebook ads are, how they can help your business and why this form of promotion matters to all South African businesses.
The Perfect Awareness Post
To get people to notice you, or become aware of you, can be really frustrating. Especially through all the noise that is generated on social media these days. But how do you counter this on a daily basis? Let’s look at the first concept within the social media marketing funnel namely; Awareness. What is Awareness? […]
The Copywriting Frameworks For Marketing
The copywriting frameworks are step-by-step processes or templates that provide a structure for creating effective marketing copy. These frameworks are designed to help copywriters organize their thoughts, craft compelling messages, and guide their audience to take action. Why use copywriting frameworks for your marketing content? By using a copywriting structure, you can create more effective […]
The Perfect Conversion Post
Converting potential customers/leads on social media is one of the most important metrics to track! It’s safe to say that you do not want to spend time and money creating content that doesn’t actually lead to sales, sign-ups, or other valuable actions. That’s one of the reasons why conversion-focused content is part of the social […]
The Perfect Consideration Post
Getting people to consider your brand may feel like an uphill battle. Especially when you see all your competitors out there, doing their thing! But how can your brand be considered on a daily basis? Let’s look at the second concept within the social media marketing funnel namely; Consideration. What is Consideration? Consideration means that […]
The Social Media Marketing Funnel
The social media marketing funnel is an important structure to increase the success of your social media campaigns. A social media strategy depends on the structure that you use, and in order to build out your own custom media marketing strategy, we’ll share some important aspects of creating the perfect structure. Once you understand the […]