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The Perfect Consideration Post

The Perfect Consideration Post
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Getting people to consider your brand may feel like an uphill battle. Especially when you see all your competitors out there, doing their thing! But how can your brand be considered on a daily basis?

Let’s look at the second concept within the social media marketing funnel namely; Consideration.

What is Consideration?

Consideration means that you get potential customers/leads to consider your brand as opposed to your competitors. It’s a way to guide your target audience to take action, by choosing you! Social media has become a powerful tool to accomplish just that!

Why is Consideration Important?

A consideration post is important as it is the guide for your potential customer/lead. These posts help guide the thoughts, actions, and decisions of your target audience to choose your brand instead of another. It helps highlight the benefits and advantages they get when they choose your brand!

What Is The Perfect Consideration Post?

A perfect consideration post is a social media post that effectively communicates your brand’s benefits, and advantages, while also capturing the attention of your target audience (potential customer/lead).

The Example

Let’s break down what makes this awareness post effective:

  • Attention-grabbing headline: The headline is short and catchy, making it easy to read and understand. It also includes a play on words to make it more memorable.
  • Clear message: The post clearly communicates the company’s new line of specialty roasts and emphasizes the quality of the beans and the roasting process.

  • Emphasizes unique selling points: The post highlights the company’s use of the finest beans and its commitment to roasting them to perfection. It also offers a sampler pack, which is a unique selling point that sets the company apart from competitors.

  • Conversational tone: The post is written in a friendly and approachable tone, making it easy to relate to and engaging.

  • Encourages action: The post encourages the reader to try the specialty roasts and discover the difference for themselves. It also offers a sampler pack as a low-risk way to try the different roasts.

  • Visually appealing: The post could include an image of a steaming cup of coffee or a bag of coffee beans to make it more visually appealing.

Overall, this consideration post is effective at introducing the company’s new line of specialty roasts and encouraging coffee lovers to try them out. By emphasizing the quality of the beans and the unique flavors and aromas of the roasts, the post creates a sense of excitement and anticipation. The conversational tone and clear call to action make it easy for the reader to engage with the post and take the next step to try the roasts.

The Key Elements

In order to create a perfect awareness post for your brand’s social media, you need to consider the following key elements:

  • Know your target audience
  • Choose the right platform
  • Use high-quality visuals
  • Keep your message clear & concise
  • Offer value
  • Encourage Audience Engagement/Participation
  • Track & Measure your results
  • Test, change, and optimize

What You Need to Know Before You Start Creating Your Posts

The different Post Types

Yes, there is such a thing as post types and you need to understand them before you start creating your posts. Essentially, post types can be divided into four sections:

  1. Story
  2. Testimonials
  3. Research
  4. Call To Actions

Each post type has a specific flow/structure that you follow to establish awareness, and consideration, or generate conversions.

The Copywriting Frameworks

Copywriting is one of the most powerful tools you can use to your advantage! It allows you to follow a structure that can ultimately provoke emotion in your potential customer/lead.

When using the copywriting frameworks correctly, you can guide your potential customer/lead through the social media marketing funnel and generate conversions that result in returning customers.

This Copywriting framework can be divided into 5 sections:

  1. PAS: Problem, Agitation, and Solution
  2. AIDA: Attention, Interest, Desire, Action
  3. FAB: Features, Advantages, Benefits
  4. PAPA: Problem, Agitation, Picture, Aspiration
  5. 4 P’s: Promise, Picture, Proof, Push

Quicker, easier, and more understandable. Once you combine your post type, with a copywriting framework, creating social media posts will become an activity of pleasure instead of dread. For an in-depth look into Copywriting, check out this blog

Conclusion

Creating social media posts that drive consideration or engagement requires a deep understanding of your target audience, compelling visuals and messaging, a clear and actionable CTA, and a willingness to test and optimize your content. By using these key elements, you can create social media posts that encourage your audience to consider your brand and engage with your content.

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