Converting potential customers/leads on social media is one of the most important metrics to track! It’s safe to say that you do not want to spend time and money creating content that doesn’t actually lead to sales, sign-ups, or other valuable actions.
That’s one of the reasons why conversion-focused content is part of the social media marketing funnel.
So let’s look at the third concept within the social media marketing funnel namely; Conversion.
What is Conversion?
Conversion is simply a social media post that’s designed to persuade the reader to take a specific action, such as clicking a link, filling out a form, or making a purchase. The key to creating a successful conversion post is to make it as persuasive as possible while keeping it short and to the point.
Why is Conversion Important?
Conversion posts are important because they are designed to drive specific actions from the reader, such as making a purchase, signing up for a newsletter, or filling out a form. Ultimately, the success of any marketing campaign depends on its ability to generate conversions – that is, actual sales or leads – and conversion posts are one of the most effective ways to achieve this goal.
What Is The Perfect Conversion Post?
A perfect conversion post is a social media post that effectively compels your target audience to take action in the form of subscribing, purchasing, signing up, etc. The conversion posts should be optimized for maximum effectiveness with your target audience, which can increase your chances of success and generate real business results!
The Example

So, what makes this post so effective? Let’s break it down;
- Compelling headline: The headline immediately grabs the reader’s attention and makes a bold promise. It’s also specific enough to appeal to people who have a particular skin issue (dry, itchy skin), but broad enough to appeal to a wider audience.
- Clear benefit: The post makes it clear what the reader will gain by taking action (getting soft, supple skin). It also uses persuasive language (“perfect solution”) to make the benefit seem more desirable.
- Unique selling proposition: The post highlights what sets the product apart from competitors (all-natural ingredients, variety of scents). This helps to build trust and credibility with the reader.
- Call to action: The post includes a clear and specific call to action (“order now”). It also creates a sense of urgency by mentioning the special deal (“don’t wait”).
- Concise and easy to read: The post is short and to the point, making it easy for the reader to understand the message quickly.
By incorporating all of these elements, this conversion post is highly effective at persuading the reader to take action. Of course, not every conversion post will look exactly like this – the specifics will depend on your brand, product, and audience. However, the key principles of creating a compelling headline, emphasizing clear benefits, highlighting unique selling points, including a clear call to action, and keeping it concise and easy to read are all essential for any successful conversion post.
The Key Elements
In order to create a perfect awareness post for your brand’s social media, you need to consider the following key elements:
- Use compelling headlines
- Highlight clear benefits
- Add your unique selling proposition
- Use high-quality visuals
- Encourage the Audience to take action
- Keep it concise and easy to read
- Track and Measure your results
- Test, change, and optimize
What You Need to Know Before You Start Creating Your Posts
The different Post Types
Yes, there is such a thing as post types and you need to understand them before you start creating your posts. Essentially, post types can be divided into four sections:
- Story
- Testimonials
- Research
- Call To Actions
Each post type has a specific flow/structure that you follow to establish awareness, and consideration, or generate conversions.
The Copywriting Frameworks
Copywriting is one of the most powerful tools you can use to your advantage! It allows you to follow a structure that can ultimately provoke emotion in your potential customer/lead.
When using the copywriting frameworks correctly, you can guide your potential customer/lead through the social media marketing funnel and generate conversions that result in returning customers.
This Copywriting framework can be divided into 5 sections:
- PAS: Problem, Agitation, and Solution
- AIDA: Attention, Interest, Desire, Action
- FAB: Features, Advantages, Benefits
- PAPA: Problem, Agitation, Picture, Aspiration
- 4 P’s: Promise, Picture, Proof, Push
Quicker, easier, and more understandable. Once you combine your post type, with a copywriting framework, creating social media posts will become an activity of pleasure instead of dread. For an in-depth look into Copywriting, check out this blog
Conclusion
By incorporating all of these elements, conversion posts are highly effective at persuading your reader to take action. Of course, not every conversion post will look exactly the same – the specifics will depend on your brand, product, and audience.
However, the key principles of creating a compelling headline, emphasizing clear benefits, highlighting unique selling points, including a clear call to action, and keeping it concise and easy to read are all essential for any successful conversion post.