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The Perfect Awareness Post

The Perfect Awareness Post
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To get people to notice you, or become aware of you, can be really frustrating. Especially through all the noise that is generated on social media these days. But how do you counter this on a daily basis?

Let’s look at the first concept within the social media marketing funnel namely; Awareness.

What is Awareness?

Awareness is the first stage within the social media marketing funnel. This is one of the most important stages in your funnel.

During this stage, potential customers/leads will hear about your brand. They will get to know your brand through the awareness posts that you create.

This is where you share your business values; who you are, what you do and why you do what you do.

Why is Awareness Important?

Without your awareness posts, potential customers/leads won’t hear about your brand. They will not get to know you and your brand. They won’t know what you do, how you do it and why you do what you do. The bottom line; if they don’t know you exist, they will most likely not buy from you, even if you ask them to through paid ads.

So therefore, awareness posts are super important to make your potential customer/lead aware of your brand and what you have to offer!

What Is The Perfect Awareness Post?

A perfect awareness post is a social media post that effectively communicates your brand’s message, values, and personality, while also capturing the attention of your target audience (potential customer/lead).

The Example

The above is an example of an awareness post made by Mana Marketing using the AIDA copy writing framework. Let’s break it down:

ATTENTION:
Are you a South African business owner struggling to attract and retain customers? Are you struggling to differentiate your brand from competitors and establish a strong online presence?

INTEREST:
Our reliable team of entrepreneurs specializes in brand strategy, website design, and digital marketing that can help take your business to the next level. We understand the challenges that South African businesses face and are here to help you overcome them.

DESIRE:
With our expertise, we can help you develop a strong brand that resonates with your target audience, create a stunning website that drives conversions, and implement digital marketing strategies that attract and retain customers.

ACTION:
Don’t allow your business fall behind the competition. Contact us today to learn how we can help you achieve your business goals and grow your brand. Together, we can create a customized plan to drive results and help you succeed.

This is a good AIDA awareness post because it follows the AIDA framework which is a proven and effective way to capture attention, build interest, create desire, and inspire action.

Firstly, it captures the reader’s attention by addressing a common problem faced by South African business owners. It then goes on to build interest by highlighting the team’s expertise and how they can help solve the problem.

The post creates a desire by explaining the benefits that the reader can gain by using the team’s services, such as a strong brand, a stunning website, and effective digital marketing strategies. Lastly, it inspires the reader to take action by encouraging them to contact the team to learn more and start the process of improving their business.

Overall, this post effectively uses the AIDA framework to communicate the team’s value proposition and encourage potential clients to take action.

The Key Elements

In order to create a perfect awareness post for your brand’s social media, you need to consider the following key elements:

  • Know your target audience
  • Choose the right platform
  • Use high-quality visuals
  • Keep it short & sweet
  • Be authentic
  • Track & Measure your results
  • Test, change and optimize

What You Need to Know Before You Start Creating Your Posts

The different Post Types

Yes, there is such a thing as post types and you need to understand them before you start creating your posts. Essentially, post types can be divided into four sections:

  1. Story
  2. Testimonials
  3. Research
  4. Call To Actions

Each post type has a specific flow/structure that you follow to establish awareness, consideration or generate conversions.

The Copywriting Frameworks

Copywriting is one of the most powerful tools you can use to your advantage! It allows you to follow a structure that can ultimately provoke emotion with your potential customer/lead.

When using the copywriting frameworks correctly, you can guide your potential customer/lead through the social media marketing funnel and generate conversions that results in returning customers.

This Copywriting frameworks can be divided into 5 sections:

  1. PAS: Problem, Agitation and Solution
  2. AIDA: Attention, Interest, Desire, Action
  3. FAB: Features, Advantages, Benefits
  4. PAPA: Problem, Agitation, Picture, Aspiration
  5. 4 P’s: Promise, Picture, Proof, Push

Quicker, easier, more understandable. Once you combine your post type, with a copywriting framework, creating social media posts will become an activity of pleasure instead of dread. For an in-depth look into Copywriting, check out this blog

In Conclusion

You need to effectively communicate your brand’s message, values, and personality, while also capturing the attention of your target audience. The perfect awareness post for your brand’s social media is one of the stages in which you can accomplish just that!

By understanding your target audience, choosing the right platform, using high-quality visuals, keeping your message short and sweet, being authentic, using a clear call to action, and tracking your results, you can create a perfect awareness post that drives engagement and builds brand awareness.

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