The social media marketing funnel is an important structure to increase the success of your social media campaigns. A social media strategy depends on the structure that you use, and in order to build out your own custom media marketing strategy, we’ll share some important aspects of creating the perfect structure.
Once you understand the social media marketing funnel, concepts, and goals, it will be easy to plan out your content, and ultimately create your business content for all your social media platforms.
The Funnel explained
The social media marketing funnel is a framework that helps business owners to better understand how social media can be used to attract and convert potential customers. The customer journey is one of the most important aspects of your business.
Even though their journey starts out on social media these days, You need to ensure their journey is as smooth and simple as possible. At this point, you may be asking, how?
That’s exactly what the funnel assists whit, it is a visualization of the customer journey, from the initial awareness to purchase and beyond. It helps you to identify the specific social media tactics that can be used at each stage of the journey.
The funnel is mainly broken into four stages: Awareness, engagement, conversion, and loyalty.
Awareness:
This is the first step within the funnel. It creates awareness of your business among your customers. More than that, it attracts potential customers to your brand. This is achieved through a variety of tactics, such as social media advertising, influencer marketing, or content marketing.
The awareness posts that you create will be used in the funnel for awareness ad campaigns to increase brand awareness or change brand perception. Remember that awareness campaigns show your ads to as many people in your audience as possible
This is where you show potential customers what your business is about.
Your values, your goals, your beliefs.
The goal: To get people to notice your brand and become familiar with what you have to offer.
The Awareness Post Example:
Remember that the main goal of an awareness post on social media is to generate interest and attention from potential customers who may not yet be familiar with your brand, product, or service.
Primarily these posts are to build brand awareness and create a positive impression of your business, rather than selling a product or service directly to them. Read more about the perfect awareness post here
An Example of the Awareness Post:
Consideration/Engagement:
As soon as people are aware of your business, who you are, and what you stand for, the next step is to engage with them. This starts to build a relationship with your potential customer. It’s achieved through social media content that is interesting, informative, and entertaining.
The consideration posts that you create will be used in the funnel for consideration/engagement ad campaigns to reach people more likely to engage with your posts. Engagement includes likes, comments, and shares but can also include offers claimed from your page.
The goal: Building a relationship by getting potential customers to engage/respond/comment or direct message your business.
The Consideration/Engagement Post Example:
The main goal is to provide information that helps the audience make decisions. These decisions include the consideration of your products/services as a solution to their need or problem.
These posts aim to showcase the value of your product or services and provide details about how it works and what benefits it offers. Read more about the perfect consideration/engagement post here
[sit example post met link hier in van Facebook af]
Conversion:
Now, you get those followers into paying customers. Since you have captured your potential customer’s attention through awareness and started engaging with them, you can start converting them into paying for your services. This can be done through tactics such as discounts or promotions. Creating compelling product descriptions and making it easy for customers to purchase from you through social media.
The conversation posts that you create will be used in the funnel for conversion ad campaigns to drive valuable actions on your website, in your app, or in Messenger. These campaigns are created to drive your potential customers to take action like viewing landing pages, purchasing products/services, phone calls, messages, or more.
The goal: To convert your engaging audience into paying customers.
The Conversion Post Example:
The main goal of a conversion post is to motivate a viewer to take a specific action. These actions may include but are not limited to, making a purchase, subscribing to a service, or signing up for a free trial.
Remember, unlike the awareness or consideration posts, the primary purpose of these conversion posts is to generate measurable results, such as sales or leads, rather than simply building brand awareness or engagement. Read more about the perfect conversion post here
[sit example post met link hier in van Facebook af]
Loyalty:
This is the final step within the social media marketing funnel. This is where you retain customers and turn them into loyal brand advocates. This can be done through tactics such as creating a loyalty program (EBucks is a great example of this), offering exclusive content or deals to your most loyal customers, and lastly, encouraging user-generated content that showcases how much people love your brand.
The loyalty posts that you create will be used in the funnel for loyalty ad campaigns to create repeated customers. The loyalty equation is where most loyal online shoppers are not only repeat customers but also advocates for their go-to shopping platforms. So with a strategy for loyalty ad campaigns, you establish your business as their go-to shopping platform.
The goal: To generate loyal brand advocates that create consistency within your business.
The Loyalty Post Example:
Read more about the perfect loyalty post here [link na blog post toe]
[sit example post met link hier in van Facebook af]
