Brand · Marketing · Sales, one platform
Stop counting leads.
Start counting customers.
More leads won't grow your sales, but a solid system with better-equipped salespeople will.
Most reporting stops at the click. Mana puts every enquiry in your rep's hand within seconds, ready to quote and close, then traces it to the invoice it became. You know exactly which rand of adspend made money.
02 — The six leaks
Six leaks, and all six turn up in nearly every business this size.
Different forms. Same outcome. Revenue lost.
01
Buyers can't find what you sell
Your range sits behind a download link where search engines struggle to reach it, along with the specifications that would have answered the question.
02
The enquiry waits in an inbox
A customer emails Tuesday afternoon. Somebody opens it Thursday. By then he's holding quotes from two other suppliers and has started comparing them.
03
Reps quote off whatever they've got
One works from the current list, one from a printout, one from memory. Nobody notices until the invoice is raised and the customer produces the quote you gave him.
04
Everything lives in somebody's head
Each rep runs his accounts his own way, in his own inbox. Finding out where a deal stands means phoning him. When he leaves, his history and half his relationships go with him.
05
You can't connect advertising to orders
You know your monthly spend to the rand. Nobody can name the campaign that produced last quarter's biggest order.
06
The business looks smaller than it is
Thirty years of reputation, and a website that loads in four seconds and looks like a template. It's the first thing a new buyer sees of you.
It works in the bakkie, on the farm, with one bar of signal.
Every rep gets the app, included, with no charge per person. New enquiries land there within seconds, with the source, the company and what they asked for.
The pipeline moves in taps — stage, note, next action. Twenty minutes to learn, which is all he'll give you.
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11 — The part that isn't software
The system is half of it. The thinking underneath is the other half.
You can buy software. There's plenty about, and some of it is very good. What nobody sells you is the set of decisions underneath it.
What your business stands for. Who you want as a customer and who you'd rather turn down. Which products go public and which stay in the trade list. What a good enquiry looks like, written precisely enough that software can apply it every time.
Software companies leave that thinking to you. Agencies do the thinking and leave the tools to somebody else. Joining the two lands on your desk, and it's the job nobody quoted you for.
I do that part first. Four sessions, an hour each, one per engine. Then I build it, load your range, set your rules and train your team on a system that's already configured for how you sell.
Session 01
Brand
What the business stands for, and the definition every surface reads from.
Session 02
Presence
How the range is structured, what goes public and what stays in the trade list.
Session 03
Demand
Offers, audiences and budget, and what the reporting has to answer.
Session 04
Revenue
What a good enquiry looks like, and the rules the system applies to every one.
You're not buying software and hoping. You're buying a working setup and the twelve years that went into deciding what it should do.
Four sessions.
Then it is built.
Who it's for
This suits some businesses and not others.
We work best with founder-led businesses that are ready to grow with clarity, strategy and a real plan. If that's you, you're in the right place.
16 — The questions people ask
The six things people ask before they book the call.
Straight answers, in the same words I would use on the call.
01
“We already have a website and a CRM.”
Most businesses I speak to do. What matters is what they were built for. Most business software treats a person as the main record and the company as a detail, which makes it impossible to work out what an account is really worth over time. Most of it drops new business and repeat orders into the same figures. Most of it stops counting before a deal in your industry has closed.
02
“My reps will never use it.”
That's the right thing to worry about, and it's why the last one failed. That system lived on a desktop in the office, and your reps don't. Every rep gets the app, it works offline, and replies go from his own email address. Twenty minutes and he's using it.
03
“What about our accounting system?”
Mana issues the documents a sale produces and moves the stock those documents move. No chart of accounts, no journals, no VAT201, no bank reconciliation. Your books stay with your accountant, and nothing here writes back to them.
04
“How do our products get in there?”
You send the export your accounting system already makes. I import it, show you what changed, and you approve it before anything goes live. Your cost prices never leave.
05
“Can't I just buy the software and set it up myself?”
You could, and some people should. What you'd be taking on is the part that takes longest, which is deciding what the system should do. That's where the twelve years goes.
06
“You're one person. What if something happens to you?”
Fair question when you're moving your range and your sales history. Your data belongs to you and exports at any time. The system runs on managed infrastructure that doesn't need me present to stay up. Every decision in the build is written down with its reasoning, so another engineer picks it up rather than starting again. How it's built →
I set up every account myself, which caps me at about two new businesses a month. If the fit is right and the timing is wrong, I'll tell you when the next slot is rather than rush yours.
